Form webhooks done right: signing, retries, replay

How to consume form submission webhooks properly — verify the signature, handle retries idempotently, and replay a delivery after fixing a bug.

Forwarding form submissions to your own service via webhook is the right pattern — it decouples your processing from the form backend. But a naive webhook setup (unsigned, fire-and-forget, no retry visibility) turns into a debugging nightmare the first time a submission goes missing. Here’s how to do it so it’s boring and reliable.

1. Verify the signature

Never trust a webhook payload you haven’t verified — anyone who learns your URL could POST to it. Ollastack signs every delivery with X-Ollastack-Signature (HMAC-SHA256 of the raw body, using a secret you set on the webhook). Verify before doing anything with the body:

import { createHmac, timingSafeEqual } from "node:crypto";

export function verify(req): boolean {
  const sig = req.headers["x-ollastack-signature"];        // e.g. "sha256=<hex>"
  const expected = "sha256=" + createHmac("sha256", process.env.WEBHOOK_SECRET)
    .update(req.rawBody)                                    // the RAW body, not parsed
    .digest("hex");
  const a = Buffer.from(sig), b = Buffer.from(expected);
  return a.length === b.length && timingSafeEqual(a, b);    // constant-time
}

Two things people get wrong: comparing the parsed body instead of the raw bytes (re-serialization changes the hash), and using === instead of a constant-time compare (timing leak). Use the raw body and timingSafeEqual.

2. Be idempotent — retries are a feature, not a bug

A reliable webhook system retries on failure. Ollastack retries failed deliveries on a backoff ladder (up to 5 attempts) — which means your endpoint may receive the same submission more than once (e.g. you returned a 500, processed it anyway, then got retried). Design for at-least-once delivery:

// Dedupe on the submission id — store it, ignore repeats.
const submissionId = payload.submissionId;
if (await alreadyProcessed(submissionId)) return res.status(200).end();
await process(payload);
await markProcessed(submissionId);
res.status(200).end();

The rule: make processing idempotent and return 200 quickly. Anything non-2xx tells the sender to retry. Do slow work (emails, third-party calls) after acknowledging, or in a queue.

3. Return fast, fail loud

• Return 2xx as soon as you’ve durably accepted the payload — don’t hold the connection open while you call three other APIs. A slow consumer causes timeouts that look like failures and trigger retries.
• Return non-2xx only when you genuinely couldn’t accept it — that’s your signal to the sender to retry, which is what you want for a transient DB blip.

4. Replay when you’ve fixed a bug

This is the part fire-and-forget webhooks can’t do. When a downstream bug caused deliveries to fail (or you shipped a consumer fix and want to re-run a delivery), Ollastack keeps a full per-webhook delivery history and lets you replay the exact stored payload as a fresh delivery — original untouched, one immediate attempt, then the normal retry queue. No “can you re-send those 200 submissions?” emails.

5. Know what a delivery looks like

Every successful, non-spam submission POSTs a payload like:

{
  "event": "submission.created",
  "formId": "…",
  "submissionId": "…",
  "createdAt": "2026-07-19T12:00:00Z",
  "data": { "name": "Ada", "email": "ada@example.com", "message": "…" }
}

Spam-flagged submissions don’t fire the webhook (so you’re not feeding junk downstream); a deleted submission fires a submission.deleted event if you subscribe to it.

The checklist

• ✅ Verify X-Ollastack-Signature against the raw body with a constant-time compare.
• ✅ Dedupe on submissionId — assume at-least-once.
• ✅ Return 2xx fast; do slow work after acknowledging.
• ✅ Use the delivery history + replay instead of asking for re-sends.
• ✅ Don’t subscribe to spam — it doesn’t fire a webhook by design.

Need destinations you don’t want to build (Sheets, Notion, HubSpot)? Wire the signed webhook into Zapier/Make/n8n. Want to add one? Create a form and set a webhook URL in its settings — free tier included.

Last updated June 19, 2026. Spotted something out of date? Email hello@ollastack.com.